About
Unconventional, Self-Determined & Gritty.
They shatter stereotypes and ditch outdated norms. Not for the statement of it, but for the bold pursuit of their passions and the expression of who they are.
By carving their own unconventional paths they cut through the noise, redefining what female interests are and inspiring others to do the same.
"Smash" is all about breaking barriers—shattering gender norms, glass ceilings, and outdated expectations. "Grrrl" is a nod to the Riot Grrrl punk movement, where women rebelled against the male-dominated music scene, fiercely rewrote the rules, and built their own pro-female culture. Together, it’s a name that perfectly captures the SmashGrrrl spirit — one in which women and girls unapologetically claim their space and pursure their interests.
Because women are out there crushing goals and owning spaces where society still whispers, "you don’t belong." Yet, finding apparel that celebrates us is still nearly impossible.
No More: pink-washed, overpriced, made for someone else’s idea of “feminine” apparel.
Bring on: rad designs made with YOU in mind, inclusive sizing, and lots of variety.
We see you. We are you. Let's do this.
OUR MISSION
To inspire, celebrate, and normalize ALL the ambitions and interests of women and girls.
OUR VISION
To build a world where women and girls chase their wildest dreams without limits or apologies.
