ethics & sustainability

People and planet over profit. Always.

At SmashGrrrl, sustainability isn’t a side project — it’s baked into every decision we make. Being ethical and eco-friendly isn’t hard when it’s a non-negotiable. Here’s how we keep it rad and responsible:

🌿 Materials that Matter
  • All cotton used in our products is 100% ethically grown.

  • A few hoodies contain a small amount of polyester (20%) for durability — but we avoid synthetics whenever we can.

  • All garments meet OEKO-TEX Standard 100 — meaning every thread, button, and ink has been tested and certified safe for humans.
🛠️ Responsible Production
  • All pieces are made in SMETA-audited facilities ensuring fair wages, safe working conditions, and respect for human rights.

  • Everything is printed locally on Vancouver Island using non-toxic, water-based inks that meet Oeko-Tex Eco Passport and GOTS standards for ecological & social responsibility.


📦 Conscious Packaging
  • Our poly mailers are 100% recycled & 100% recyclable — with soy-based ink and carbon-offset shipping. They even have a second adhesive strip for reusability!

  • Paper materials (like tags and inserts) are 100% recycled and printed with non-toxic inks.

  • Even our vinyl stickers are printed with Greenguard Gold Certified, no-VOC inks that are solvent-free.
♻️ Low-Waste, High-Impact
  • We keep inventory low to reduce waste.

  • We avoid virgin materials wherever possible.

  • When local isn’t an option, we offset shipping emissions to reduce our footprint.

We’re not perfect — but we’re always working to be better. SmashGrrrl is built for the women who forge their own path, and we believe that path should tread lightly on the planet.

Sustainability isn’t a trend. It’s our trail.